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UNO Leverages NCAA Tournament Spotlight to Boost National Profile

KETV highlights UNO’s efforts to capitalize on the Men's Basketball team’s historic season and upcoming NCAA tournament appearance.

  • published: 2025/03/13
  • contact: Office of Strategic Marketing and Communications
  • email: unonews@unomaha.edu
Omaha basketball coach Chris Crutchfield celebrates beating Oral Roberts University to win the Summit League Championship on Saturday, March 1, 2025, at Baxter Arena. UNO defeated ORU 80-57. Photo: Ryan Soderlin, Office of Strategic Marketing and Communications.

Omaha basketball coach Chris Crutchfield celebrates beating Oral Roberts University to win the Summit League Championship on Saturday, March 1, 2025, at Baxter Arena. UNO defeated ORU 80-57. Photo: Ryan Soderlin, Office of Strategic Marketing and Communications.

UNO is taking full advantage of the national spotlight provided by the Men’s Basketball team’s historic season and their upcoming trip to the NCAA tournament. In an interview with KETV, Vice Chancellor and Director of Athletics Adrian Dowell and Chancellor Joanne Li, Ph.D., CFA, discussed how UNO’s involvement in March Madness is helping elevate the university’s profile as a leading urban-metropolitan institution. The tournament run is also boosting school pride both on campus and within the broader Omaha community.

Why it matters: This national exposure is a key opportunity for UNO to showcase its strengths as an academic and athletic institution, drawing attention from prospective students, faculty, and potential partners. The excitement surrounding the basketball team also contributes to a stronger sense of community and pride. As UNO’s Men’s Basketball team continues to make history, the university’s visibility and brand recognition are growing, highlighting its commitment to excellence in both academics and athletics.

For more on how UNO is using March Madness to grow its brand, read the full article on KETV.

Read the full article on KETV

About the University of Nebraska at Omaha

The University of Nebraska at Omaha (UNO) is Nebraska’s premier metropolitan university, committed to innovating for the public good, advancing social mobility, powering workforce development, and serving as a hub for community engagement. Nearly 15,000 Mavericks choose UNO for its hands-on education experiences, nationally ranked online and graduate programs, military-connected student support, and innovative approaches to supporting lifelong learning. UNO holds the Carnegie Research Activity “R2” designation, securing more than $40 million annually in external research funding and counts its faculty among the world’s most cited scholars. Sixteen Omaha Athletics programs compete in NCAA Division I as members of the Summit League and National Collegiate Hockey Conference (NCHC). 

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