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UNO’s Jane Liu Discusses the Impact of Rising Tariffs on Small Businesses with ABC News

  • published: 2025/05/14
  • contact: Office of Strategic Marketing and Center
  • email: unonews@unomaha.edu
Wooden blocks spelling TARIFFS are placed on a map of North America.

Photo: Shutterstock.

➡️ What’s new: Jane Liu, Ph.D., an economics expert and professor at the University of Nebraska at Omaha (UNO), was featured in ABC News, providing expert analysis on the challenges small businesses faced due to rising tariffs on Chinese imports.

  • Liu noted that small businesses, which typically have average cash reserves lasting only 27 days, are particularly vulnerable to sudden trade policy shifts, lacking the financial buffers that larger firms have.

  • She emphasized that tariffs disproportionately impact small enterprises, which often struggle to absorb increased costs or negotiate with suppliers.


💡 Why it matters: Liu’s insights highlight the financial pressures on small businesses during times of economic uncertainty, highlighting the struggles they face in adapting to changes in trade policy. The analysis was syndicated nationally through various publications.


🔍 The big picture: Liu’s analysis provides a critical look at the broader economic impact of trade policies on small businesses, contributing valuable perspectives on how tariffs can reshape business dynamics. For more on how tariffs are affecting small businesses, read the full article on ABC News.

Read the full article on ABC News
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About the University of Nebraska at Omaha

The University of Nebraska at Omaha (UNO) is Nebraska’s premier metropolitan university, committed to innovating for the public good, advancing social mobility, powering workforce development, and serving as a hub for community engagement. Nearly 15,000 Mavericks choose UNO for its hands-on education experiences, nationally ranked online and graduate programs, military-connected student support, and innovative approaches to supporting lifelong learning. UNO holds the Carnegie Research Activity “R2” designation, securing more than $40 million annually in external research funding and counts its faculty among the world’s most cited scholars. Sixteen Omaha Athletics programs compete in NCAA Division I as members of the Summit League and National Collegiate Hockey Conference (NCHC). 

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